The Ultimate UX

Before I get to the meat and potatoes of today (and oh baby, have there been A LOT of them) I just need to pause and make sure everybody’s seen this video from the 2011 Mashable Media Summit.

Tor Myhren, Chief Creative Officer at Grey New York gave this memorable talk on User Experience. What was his subject matter? Why, the most memorable user experience of all….losing your virginity.

The lesson? If you’re not creating something that strikes at the very core of who we are, don’t do it. Ride your skateboard in the opposite direction as fast as you can.

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